Case Studies

Real results from real service businesses.

These aren't projections or estimates. They're actual outcomes from service businesses that deployed Relay to answer calls, book appointments, and recover lost revenue.

Roofing

ABC Roofing

Denver, CO45 employees, 6 sales reps

The Challenge

During storm season, ABC Roofing was fielding 200+ calls per day but only answering about 60%. The rest went to voicemail — and competitors were picking up before they could call back.

The Solution

Relay was deployed to answer every call instantly, qualify insurance vs. retail jobs, and book inspections directly on the calendar. Automated follow-up recovered leads that went cold.

Results

$85,000
Additional monthly revenue
100%
Call answer rate
40+/month
Appointments booked by Relay
60/month
Abandoned leads recovered
142:1
ROI

HVAC

Cool Air HVAC

Phoenix, AZ28 employees, 4 dispatchers

The Challenge

Cool Air was losing emergency calls during Phoenix summer nights. Their after-hours service routed to an answering service that took messages but couldn't schedule — and morning callback delays meant lost jobs.

The Solution

Relay replaced the answering service entirely. Now every after-hours call is answered instantly by AI that diagnoses the issue, provides pricing, and books the first available slot before sunrise.

Results

22/month
After-hours bookings
<10 seconds
Average response time
100%
Dispatcher overtime eliminated
98%
Emergency jobs captured
2 weeks
Payback period

Plumbing

Rapid Rooter Plumbing

Austin, TX18 employees, 2 office staff

The Challenge

With only two office staff handling all calls and scheduling, Rapid Rooter was overwhelmed. After-hours calls went unanswered, follow-up was inconsistent, and the owner was spending weekends returning voicemails.

The Solution

Relay now handles all inbound calls, qualifies the urgency level, provides upfront pricing ranges, and books directly into the dispatch calendar. Office staff focus on customer service for active jobs.

Results

70/week
Administrative hours saved
15/month
After-hours jobs booked
100%
Follow-up completion rate
+18%
Customer satisfaction
None needed
Staff hired

Electrical

Shoreline Electric

Tampa, FL22 employees, 3 estimators

The Challenge

Shoreline was spending thousands on Google Ads but losing leads when they couldn't answer. Estimators were in the field all day and calls went to voicemail — by the time they called back, homeowners had moved on.

The Solution

Relay answers every call, qualifies residential vs. commercial, asks diagnostic questions to scope the job, and books estimates on the calendar. Follow-up sequences recover leads that don't book on the first call.

Results

+34%
Lead-to-booking conversion
45/month
Missed calls recovered
+22%
Estimate show rate
2.6×
Marketing ROI improved
+$62K/month
Revenue increase

Across All Customers

The numbers speak for themselves

99.8%
Calls answered within 3 rings
<15s
Average response time to web leads
12,000+
Appointments booked monthly
34%
Average lead conversion increase

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