Win every storm-season lead.
Relay answers every call 24/7, qualifies insurance vs. retail jobs, books inspections instantly, and follows up on every estimate. When storm chasers flood your market, speed wins, and Relay answers before they do.
See It Come to Life
The Revenue Team That Never Misses a Lead
Watch Relay answer the call, qualify the lead, and book the job, so you can see what a full revenue department on your side looks like.
The Problem
During storm season, roofing companies field hundreds of calls a day but answer fewer than 60%. The rest go to voicemail. Insurance claims, retail estimates, and emergency repairs all funnel into one overwhelmed phone line. By the time anyone calls back, the homeowner has already booked with a competitor or an out-of-state storm chaser.
The Relay Solution
Relay answers every call instantly, day or night. It qualifies insurance vs. retail jobs, collects roof details and damage type, and books inspections directly into your calendar. When call volume spikes 5×, Relay scales instantly with no temp hires and no missed opportunities.
Built for Roofing Companies
Every roof job starts with a call
Storm Season Scaling
Hail season and hurricane aftermath spike call volume 5× or more. Relay handles unlimited simultaneous calls, so no homeowner waits and no storm-chaser takes your job.
Insurance vs. Retail Qualification
Relay asks the right questions upfront: is this an insurance claim or retail? What type of roof? Visible damage? Your estimators arrive informed, never guessing.
Missed-Call Recovery
Every call that used to go to voicemail is now answered instantly or recovered the moment the line frees up. During peak season that is hundreds of jobs a month.
Estimate Follow-Up Automation
Relay keeps after each written estimate with persistent, intelligent follow-up until the homeowner books, chooses another contractor, or says no.
Run the math on your crew. Below is a job-level ROI calculator built for roofing companies, so you can see exactly what Relay Roofing™ is worth to your pipeline.
Your Revenue Impact
How much revenue are you leaving on the table?
Adjust the sliders below to see how much additional revenue Relay could help your business generate. Every calculation updates in real time.
Selecting an industry pre-fills the average job value, but you can customize it below.
What percentage of incoming calls and inquiries does your team actually answer today?
How many times does your team currently follow up with a lead before giving up? Relay does 5+ every time.
With Relay
Estimates based on industry averages. Relay recovers ~80% of missed calls, executes 5+ follow-ups per lead (vs. industry average of 1-2), and drives a 15-35% conversion improvement through faster response times and persistent follow-up. Reactivation estimates assume 8% of monthly lead volume is recoverable from past customer databases. Results vary by business.
How It Works
Ready in days, before storm season hits
Connect
Relay integrates with your phone system, website forms, lead sources, and your scheduling tool, usually in under 48 hours.
Train
We teach Relay your services, roofing materials, insurance rules, service area, and qualifying questions, so every call sounds like your best sales rep.
Go Live
Relay starts answering calls, booking inspections, and following up on estimates immediately while your crews stay on the roof.
Optimize
Every interaction feeds back to improve conversion, keep your pipeline full, and beat competitors to the next storm lead.
The Day the Hail Came
The day the storm hit, competitors were answering faster than you.
A late-afternoon hailstorm downs dozens of tree limbs across your service area. Within the hour, hundreds of homeowners are online and on the phone, calling every roofer in the county with the same question: can you come look at my roof?
Ready When You Are
See Relay Roofing™ working for your company
Book a personalized strategy session and we'll show you exactly how Relay handles your calls, books your inspections, and follows up on every estimate live.