Your best leads shouldn't wait for a callback
Relay captures every inquiry, qualifies project scope and timeline, and follows up persistently until the lead books or declines, while your team stays on site.
See It Come to Life
Watch a lead go from first call to booked appointment
Watch Relay answer the call, qualify the lead, and book the job, so you can see what a full revenue department on your side looks like.
The Problem
Specialty contractors often rely on a single owner-operator or a small sales team to handle inquiries. When they're on a job site, calls go unanswered. Follow-up is inconsistent. Most contractors give up after one or two attempts, and jobs worth $20K+ are lost to more responsive competitors.
The Relay Solution
Relay captures every inquiry, qualifies project scope and timeline, and follows up relentlessly until the lead books or declines. No lead goes cold, no estimate goes un-followed, and your team focuses on delivering great work.
Built for Specialty Trades
Every trade has its own questions. Relay learns yours
Custom Qualification Scripts
Every specialty trade has unique qualifying questions. Relay learns yours, from concrete requirements to paint finishes to flooring materials, and asks them in your voice.
Relentless Follow-Up
Most contractors stop at one or two follow-up attempts. Relay persists with intelligent, multi-touch sequences that respect prospect preferences.
Portfolio & Reference Sharing
Relay can send project photos, references, and past work examples during the conversation, building credibility while the prospect is engaged.
Subcontractor Coordination
For general contractors managing multiple subs, Relay can qualify and route leads to the right specialty trade automatically.
Run the math on your business. Below is a job-level ROI calculator built for specialty contractors, so you can see exactly what Relay is worth to your pipeline.
Your Revenue Impact
How much revenue are you leaving on the table?
Adjust the sliders below to see how much additional revenue Relay could help your business generate. Every calculation updates in real time.
Selecting an industry pre-fills the average job value, but you can customize it below.
What percentage of incoming calls and inquiries does your team actually answer today?
How many times does your team currently follow up with a lead before giving up? Relay does 5+ every time.
With Relay
Where it comes from
Estimates use conservative industry averages: about half of missed calls recovered, 5+ follow-ups per lead, and a small share of past customers reactivated. Your results will vary.
How It Works
Booking estimates within days
Connect
Relay connects to your phone line, website forms, and Google Calendar. Other scheduling systems are available on request.
Train
We teach Relay your services, materials, service area, and the qualifying questions specific to your trade.
Go Live
Relay starts answering calls, qualifying scope, and booking estimates right away.
Optimize
Every interaction feeds back to improve conversion and follow-up timing.
The $24K Flooring Job
Two follow-ups weren't enough. The third would have closed it.
A homeowner requests a quote for 1,800 square feet of hardwood flooring. They're comparing three contractors. You send your bid, follow up once, follow up twice, then get busy on another job. Three weeks later you learn they went with the contractor who called a fourth time.
Ready When You Are
See Relay Specialty Contractors™ working for your company
Book a personalized strategy session and we'll show you exactly how Relay captures inquiries, qualifies scope, and follows up on every estimate live.